The Pontiflex Blog

In Good Company at AppNation NYC Media Summit

March 17, 2011 at 10:35 am Stacy Huggins Leave a comment

We’re proud to announce that Pontiflex CEO, Zephrin Lasker will sit on a panel alongside Google and Microsoft to discuss best practices in mobile marketing next week at AppNation’s mobile advertising summit.

The invite-only show will take place here in New York and will host several mobile experts to speak on topics like, the transformation of news media, the tablet effect, and companies you need to watch now.

Pontiflex will also host its own breakout session titled, “How to Run Accountable Mobile Advertising Campaigns”.

This show is going to be pretty great.  We’re thrilled to be a part of it and to be including among so many impressive industry thought leaders.   Here is the description of the IAB panel followed by the description of the Pontiflex Breakout Session:

Master Class Series: Mobile Marketing Best Practices Presented by the IAB Mobile Marketing Center of Excellence

APPNATION and Medialink LLC are proud to partner with the IAB and its Mobile Marketing Center of Excellence to offer a best-in-class overview of emerging best practices from the rapidly-evolving world of Mobile Marketing. How are leading advertisers staying connected with their audiences across multiple screens and devices and what standards are emerging to help measure the effectiveness of cross-platform advertising. Learn about emerging best practices and come prepared with questions for this engaging, interactive Master Class session.

Leader: Anna Bager, VP & GM, Mobile Center of Excellence, IAB
Chris LaSala, Director, Local Markets, Google
Zephrin Lasker, CEO, Pontiflex
Jamie Wells, Director, Global Trade Marketing, Microsoft

How to Run Accountable Mobile Advertising Campaigns

Mobile advertising has become a “must buy.” And most mobile advertising is sold on a CPC model. But to paraphrase Steve Jobs, clicks don’t work in mobile app advertising as people don’t like to be yanked out of the app. A recent Harris Interactive survey also found that half of U.S. smartphone users click on mobile ads by mistake – suggesting that nearly half of all mobile advertising dollars go to waste.

With so many mobile ad solutions coming to market, how can marketers effectively get the reach and results they want? Learn what ad solutions are native to mobile environments through real-world case studies; learn how you can run effective mobile campaigns.

Zephrin Lasker, Co-founder and CEO, Pontiflex, Inc.

Entry filed under: Best Practices, CEO Update, Events, Industry Thought Leader, Lead Generation, Mobile, New York, nextNY, Privacy. Tags: .