The Pontiflex Blog

AppLeads – Bursting Through the “Short Burst Society”

October 28, 2010 at 12:50 pm Jordan Cohen Leave a comment

David Daniels, founder and CEO of The Relevancy Group has been called “one of the most influential experts in e-mail marketing, if not the most influential.” Needless to say, with creds like David’s, we are extremely proud to have received such a positive review of our new AppLeads technology on his blog yesterday.

Some especially nice tidbits from the post, titled “New Approaches to Subscriber Acquisition, Achievements That We Can’t Do Without”:

• “The smallscreen “smart” app based device will quickly become the fuel of our “Short Burst Society.”
• “Given my love of that notion that this “Short Burst Society” will guide what we as consumers deem as relevant, I am thrilled to see Pontiflex deliver a publisher and advertiser APP based email subscription network that lives within the application registration process.”
• “[Pontiflex's AppLeads] API/SDK allows their code to be infused in pane or landscape mode (think of apps that don’t work in landscape mode and your frustration when they don’t), so they are keen on the user experience. I dig that.”

David has been talking a lot lately about the “Short Burst Society.” “We’re now living in what I refer to as the ‘Short Burst Society’ in which consumers are time-starved with a shrinking attention span,” he said. “Even when pushing relevant messages, marketers still have a shorter opportunity to capture the consumer’s attention and drive corporate value.”

He’s right. And we’re thrilled that David agrees that AppLeads is a solution that bursts through the noise in today’s competitive and cluttered landscape.

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