How Much Brands Spend on Google
September 8, 2010 at 2:00 pm Arun Krishnan Leave a comment
An interesting article in AdAge points to what big brands are spending on Google. The big spike in BP’s spend during the oil spill indicates how Google (along with/even more than) TV has become the go-to media in the event of significant developments.
Also interesting from the article a data point that points to the widespread adoption of Google as a marketing tool for the so called “long-tail”: “As a snapshot, it’s also remarkable that Google’s biggest advertisers, big monthly spenders like AT&T, Apollo Group and Amazon, individually accounted for less than 1% of Google’s U.S. revenue in June. The top 10 advertisers in the document collectively accounted for just 5% of Google’s U.S. revenue during the month.”
Obviously, many brands keep spending down on Google so as to avoid competition over keywords with their retailers, but still – that’s a pretty striking statistic.
Entry filed under: Online Advertising, Search. Tags: .
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