Lessons from the Khasi Tribe
September 1, 2010 at 2:53 pm Jessica Ling Leave a comment
The Khasi tribe in the remote Indian state of Meghalaya is among the last surviving matriarchal societies of the world. In this tribe, it is the daughters of the families who inherit all their ancestral property. All decisions related to the livelihood of the family are made by women.
While there’s still patriarchy in much of the world, the spirit of the Khasi is thriving online and in the American marketplace, where women dominate 85% of the household wallet and account for $7 trillion in consumer spending.
Though marketers used to relegate marketing to women to domestic products and clothing, it’s clear (or should be!) that no matter what your brand is selling, you should be talking to women.
Read more in our latest byline in MediaPost…
Entry filed under: Online Advertising, Social Marketing. Tags: .
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