SMBs are mixing it up…
August 26, 2010 at 11:17 am Jessica Ling Leave a comment
A recent BIA/Kelsey report has found that higher spending small and medium sized businesses (spending $25k or higher on advertising and promotions annually) use 6.5 different kinds of media.
The research also found that SMBs with larger ad budgets spend more on online advertising and have a stronger focus on media performance. 40% of the companies surveyed rated “demonstration of ROI” as the first or second most important factor in their media buying decisions.
For those of you looking to tap into the local, social, and geo media space, that means accountability is in this segment is key. Can you prove it?
Entry filed under: Online Advertising, Performance Advertising, Small Business. Tags: .
Arun Krishnan
Jason Penta
zlasker
Roshan Bangera
Jordan Cohen
eadlman
Geoff Grauer
Jerrie Gullick
Jon Beardsley
Nick Herman
Stacy Huggins
Tiffany Sumner
Avantika Banerjee
Daniel Egan
Lisa Khan
pontiflexrob
Trackback this post | Subscribe to the comments via RSS Feed