The Pontiflex Blog

The Business Development Institute: Social Convergence

July 21, 2010 at 4:46 pm Jessica Ling Leave a comment

Have you been to an event hosted by the Business Development Institute? You should.

The Pontiflex Marketing team spent the morning at “Social Convergence & The Enterprise: Case Studies and Roundtables.” It was a fantastic event. The speakers were all industry thought-leaders, the audience was highly engaged, and most importantly, the word “leverage” was only used once.

Highlights:

• Brian Kenny, Harvard Business School’s Chief Marketing and Communications Officer, speaking about cross-organizational social integration (@hbscmo).
• Jenny Dervin, Director of Corporate Comm at Jet Blue, discussing crisis management through Twitter and YouTube (@SkyWriter012).
• Stacie Bright, Sr. Communications Marketing Manager at Unilever, talking about brand building for some of the world’s biggest consumer products (Dove, Axe, etc) through social media (@Dove).
• Paul Hernacki, CTO of Definition 6, sharing insights about Coke’s pioneering social campaign (@phernacki).
• Evan Welsh, Director of Global Media Relations for SAP, presenting on how to take a B2B software company and turn it into one of the world’s most engaging brands through social and blogger outreach (@evwelsh).

Learn more about all of the speakers and register for BDI’s next event here.

Entry filed under: Social Marketing, Trade Shows. Tags: .