It probably comes as no surprise that social media can have a huge impact on a company’s brand image. Having a strong presence on social networks has become a “must have” component of any complete marketing plan. But how do you actually get someone to connect with your brand through social networks?
Take a look at Redbox’s approach:
Redbox does a great job of using email to encourage people to engage socially. Starting the conversation with email is a proven way to build trust with users before asking them to share Facebook or Twitter information (which many people are less likely to share upfront). By giving people a reason to “like” the brand on Facebook (a free 1 night rental at any Redbox location), Redbox has created value in their social media programs. The most effective social media strategies are those that provide a benefit to the customer, whether it’s through discounts, exclusive promotions, or relevant content and information.
So, how does your social media strategy stack up to Redbox? What value are you providing to users to encourage them to connect with you on Facebook and Twitter?