Doing display banners right
March 15, 2010 at 12:42 pm Arun Krishnan Leave a comment
This blog has frequently dinged display banners for:
1. Lacking any meaningful functionality which encourages user interaction.
2. Being a lazy leap from the display banner ads of old.
3. Being sold on a pricing model that doesn’t deliver meaningful returns for advertisers.
The Intel ad today in the New York Times gets two of three right. In a clear and concise way, it places Intel’s new products against a rich history of innovation. Go ahead and check it out.
Entry filed under: Online Advertising. Tags: .
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