The Pontiflex Blog

Publishers monetizing inventory in new ways

February 8, 2010 at 12:54 pm Arun Krishnan Leave a comment

Here’s a quick collection of links and thoughts to get Monday morning going.

Publishers making money through innovation. We have blogged in the past about PlanningFamily.com using CPL advertising to increase revenue. The Financial Times has made available Kindle books in snack sizes. Also notable is Accuweather’s efforts in this regard. The site is being completely transparent as it undergoes a site redesign, delivering value to users and advertisers.

Also an article in Adweek about 2010 being a banner years for display ads. This is in line with other projections released earlier this year. However, one hopes that concurrently, the industry a)weans itself away from the click-through, a meaningless metric and b) reaches for more ROI, as in the words of Phil Cowdell, WPP Mindshare, ” the only viable way forward is to shift…to more output oriented measures like cost-per-hand raiser and Cost-per-Lead.

Finally, a collection of all the Super Bowl ad spots. And because they can make a person happy, here are the characters of the Simpsons ins a simply written and benign Coca Cola ad.

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