Learning from the ASPCA’s social marketing efforts
February 5, 2010
While there is so much buzz about social marketing, the ASPCA is one of the few organizations out there that does a great job at it. They offer really valuable tips on caring for animals through their Twitter Page. They have a robust Facebook presence that offers information on pet adoption clinics. They also have a really cool Orange for ASPCA app.
Debbie Swider from the ASPCA speaks in today’s issue of ClickZ about how the ASPCA uses Cost-per-Lead advertising to acquire leads from interested consumers, and then engages them through multiple touchpoints. You can read it here.
Entry Filed under: Lead Generation, Online Advertising, Social Marketing. .
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