Learning from the ASPCA’s social marketing efforts
February 5, 2010 at 12:44 pm Arun Krishnan Leave a comment
While there is so much buzz about social marketing, the ASPCA is one of the few organizations out there that does a great job at it. They offer really valuable tips on caring for animals through their Twitter Page. They have a robust Facebook presence that offers information on pet adoption clinics. They also have a really cool Orange for ASPCA app.
Debbie Swider from the ASPCA speaks in today’s issue of ClickZ about how the ASPCA uses Cost-per-Lead advertising to acquire leads from interested consumers, and then engages them through multiple touchpoints. You can read it here.
Entry filed under: Lead Generation, Online Advertising, Social Marketing. Tags: .
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