Digital Marketing Budgets to Increase in 2010
February 4, 2010 at 12:33 pm Arun Krishnan 1 comment
According to a survey by eConsultancy and ExactTarget, digital marketing is slated to grow in 2010.
While it feels good to be part of an industry that is slated to grow even in this economy, it would be more accurate to say that in reality, it is only certain sectors that will grow.
Again no surprises, here. As can be seen in the 2008 edition of the IAB Internet Advertising Report, performance advertising (search and CPL advertising) will continue to grow at the expense of CPM advertising.
For the marketer looking to move dollars from offline media to online media, performance marketing delivers specific advantages:
1. ROI: They were already paying for impressions on TV. Performance advertising gives them more.
2. Social marketing: Performance advertising allows advertisers to connect with consumers that are actively looking or signing up for offers – these are the kind that make for engaged and vibrant brand communities.
3. Timeliness: Performance advertising can be instantly deployed, and can be used to achieve scale in a short amount of time.
And so here’s to a performance driven 2010.
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[...] The Pontiflex blog points to a new survey by eConsultancy and Exact Target which says that marketing budgets are to increase in 2010. The Pontiflex says its only certain budgets that will increase and identifies key benefits of digital, performance marketing versus offline: ROI, social marketing and timeliness. Read more. [...]