Why we care about the Super Bowl this year
February 3, 2010 at 5:52 pm Jessica Ling Leave a comment
Normally, the Super Bowl means an excuse to eat extremely long sandwiches and drink lots of beer. This year, however, we’re paying attention for other reasons. DMNews has a great article about brands using their Super Bowl ads to build their online social marketing efforts and drive sign ups.
The restaurant chain Denny’s will use its Super Bowl ad to raise awareness around its big giveaway – a year’s worth of Grand Slam meals. The promotion will drive to social media outlets, like Facebook, where fans can receive exclusive offers and coupons. From Facebook, fans will be asked to sign up for Denny’s loyalty program on the website, adding another layer of engagement (and return on investment) to what used to be considered just the most expensive 30 seconds in advertising.
Seeing brands make efficient ad decisions like this makes us happy. Let the game begin (and pass the chips).
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