The Pontiflex Blog

Today is Digiday

December 8, 2009 at 11:25 am Jessica Ling Leave a comment

This afternoon, Zephrin will be speaking at Digiday Target. We’re looking forward to an interesting panel and hope to see you there! To register, follow this link.

2:45pm: The Targeting Arc Across Media: As media channels evolve and fewer consumers are tied to their desktops, targeting also is challenged to reinvent.  How do providers connect the dots?  As money shifts from traditional media to digital, can targeting extend its reach across platforms– TV, online, email, and print? And as the money migrates from traditional media to digital, will the data follow? How does offline data translate to online audience?

Moderator:
Ben Rothfeld, Marketing Strategy Leader, Acxiom Corporation

Speakers:

Anthony Mazzarella, Director, Fox Audience Network
Grant Otto, Director of Product Development, Datran Media
Rob Gorrie, President and Founder, AdCentricity
Dennis Oldroyd, Director of Strategy, Microsoft Advertising
Zephrin Lasker, CEO and Co-founder, Pontiflex

Entry filed under: CEO Update, Industry Thought Leader, Lead Generation, Trade Shows. Tags: .