How one online publisher uses a CPL model to upsell clients to display buys

November 30, 2009 at 6:00 pm Arun Krishnan Leave a comment

Hope everyone had a nice Thanksgiving where dinner tables overflowedflowed with contended turkeys, potatoes and tofurkeys.

Last week, Folio Magazine published an article on how one publisher used CPL advertising to achieve the seemingly impossible task of upselling display advertising to increase online advertising revenue.

Without much ado, here’s the story.

Entry filed under: Lead Generation. Tags: .

Happy Thanksgiving Today

Leave a Reply Cancel reply

Enter your comment here...

Fill in your details below or click an icon to log in:

Email (required) (Address never made public)

Name (required)

Website

You are commenting using your WordPress.com account. ( Log Out / Change )

You are commenting using your Twitter account. ( Log Out / Change )

You are commenting using your Facebook account. ( Log Out / Change )

Cancel

Connecting to %s

Trackback this post | Subscribe to the comments via RSS Feed

Follow Pontiflex on Twitter

What do you think of Gartner's latest report on the best mobile app development platforms? Do you agree with... fb.me/1K3d7uGwd 19 hours ago

Pontiflex Featured in Bloomberg's Made In New York Digital Map bit.ly/LaYUN6 1 day ago

7 tips for effectively managing email lists :: BtoB Magazine bit.ly/IUqisg 2 days ago

Will you be publishing your app in Facebook's new app store? fb.me/1ttFDJk3Y 6 days ago

Pontiflex Receives Stevie Awards Finalist Nomination « The Pontiflex Blog bit.ly/INuY8m 6 days ago

Categories

The Pontiflex Blog