CPC, CPA, CPL, CP-What?
November 16, 2009 at 4:49 pm Jessica Ling Leave a comment
In the performance media space, there are 3 pricing options: CPC (cost per click), CPL (cost per lead), and CPA (cost per action). We know that CPC/search is great for reach, but how do you extend to “non-searchers” – people who aren’t actively looking for your product or service – while continuing to pay only for results?
Zephrin’s latest byline in iMedia explains the difference between CPL and CPA and outlines the features that marketers should keep in mind when choosing a complement to paid search. In short: it’s all about scale.
Read the full article here.
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