The Pontiflex CPL Blog

Looking for pens, glow sticks, water bottles and other marketing giveaways that might or might not quench your thirst?

Well, if that’s the case, you won’t find salvation at Booth #2111 at ad:tech New York.

Instead of giving away promotional items at ad:tech 2009, we have decided to donate our marketing budget towards a transparent Cost-per-Lead campaign for The American Society for Prevention of Cruelty to Animals (the ASPCA).

In addition, ad:tech attendees will also be able to sign up to support the ASPCA at the Pontiflex booth #2111.

“We are all about effectiveness,” said Zephrin Lasker, CEO and Co-founder, Pontiflex. “And there’s no better way to spend money than on helping some of the most vulnerable members of our society.”

Here are the details:

• ASPCA Cost-per-Lead direct response and banner ads will run on industry leading web sites such as NAMG, Family Marketing and Pet Place.
• People will sign up to support the ASPCA. They will give ASPCA their contact information such as Name and email address and ask the ASPCA to “tell them more!”  These well meaning  people are what we call “marketing leads.”
• ASPCA will contact these people via email with
  • Information updates
  • Donation requests
  • Links to social pages such as the ASPCA Facebook and ASPCA Twitter page.

This approach should serve them well. A September 2009 Harris Interactive survey found that only 12% of people had given their social information to marketers, while a whopping 96% had shared their email. The study found that building trust with people via email was a necessary first step to launching a social marketing effort.

Here are a few more snippets on how the ASPCA is helping animals.

SPC

The ASPCA helps adopt dogs so that they don't become shelter statistics