The Price of a Marketing Lead
September 2, 2009 at 11:02 am Arun Krishnan Leave a comment
eMarketer just published a great article about marketing leads along with some excellent charts that summarize the CPL benchmark report. To quote the article:
Impression-based media buys are giving way, in some cases, to cost-per-lead advertising.
Cost-per-lead advertising brings a new dimension to lead generation. Rather than turning to brokers of generic sales leads, marketers can entice consumers to opt in based on specific ads—and only pay for valid sign-ups.
Here’s a peek of the charts:
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