The Price of a Marketing Lead

September 2, 2009

eMarketer just published a great article about marketing leads along with some excellent charts that summarize the CPL benchmark report. To quote the article:

Impression-based media buys are giving way, in some cases, to cost-per-lead advertising.

Cost-per-lead advertising brings a new dimension to lead generation. Rather than turning to brokers of generic sales leads, marketers can entice consumers to opt in based on specific ads—and only pay for valid sign-ups.

Here’s a peek of the charts:

How Advertisers Engage Marketing Leads

eMarketer_Pontiflex_CPLbyIndustry


Entry Filed under: Lead Generation. .

Leave a Comment

Required

Required, hidden

Some HTML allowed:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <pre> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Trackback this post  |  Subscribe to the comments via RSS Feed

Contributors

Reach out to Pontiflex

Feel free to contact us with any comments or questions: info (at) pontiflex (dot) com.

Share The Pontiflex CPL Blog!

Bookmark and Share

Sign up for our newsletter

Recent Posts

Follow Pontiflex on Twitter

Blogroll

Categories