Average CPL Data by Category
August 31, 2009 at 4:54 pm Arun Krishnan 1 comment
As reported by ClickZ, Pontiflex has released CPL data by category for the year ending July 2009. In addition to overall average Cost-per-Lead across industries, the data includes the following categories: CPG, Entertainment, Health, Non-profit, Online Retail, Technology, and Travel.
The report shows average Cost-per-Lead for both basic fields (name, email address, postal address) and premium fields (telephone number, social networking user name, custom questions) – collected across 709 publisher sites.
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[...] Jack Marshall discusses online lead gen company, Pontiflex, and its recent data for the year ending July 2009 showing average cost per leads (CPL) by industry [...]