Average CPL Data by Category
August 31, 2009
As reported by ClickZ, Pontiflex has released CPL data by category for the year ending July 2009. In addition to overall average Cost-per-Lead across industries, the data includes the following categories: CPG, Entertainment, Health, Non-profit, Online Retail, Technology, and Travel.
The report shows average Cost-per-Lead for both basic fields (name, email address, postal address) and premium fields (telephone number, social networking user name, custom questions) – collected across 709 publisher sites.
Entry Filed under: Lead Generation. .
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[...] Jack Marshall discusses online lead gen company, Pontiflex, and its recent data for the year ending July 2009 showing average cost per leads (CPL) by industry [...]