Attention Retailers: Look Beyond the Research
August 27, 2009 at 5:21 pm Arun Krishnan Leave a comment
According to an article in ClickZ, back to school searches on Google are significantly up. Specifically, searches that reflect more cautious spending: searches for “coupon” are up 40% over last year; “buy one get one free” are up 30%; “free shipping” are up 20%. This is useful information, but retailers need to look beyond the research.
Our blog post in iMedia Connection offers some thoughts in this regard.
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