The Pontiflex Blog

The Pontiflex CPL Report: What Online Advertisers will pay for

August 26, 2009 at 3:24 pm Arun Krishnan Leave a comment

As you might have seen on Forbes.com today, Pontiflex released the industry’s first CPL Research report.

Salient points include:

• Publishers would be better off helping marketing glean personal information of consumers that have expressed interest in their product or service.
• Advertisers can use the personal contact information of users that have expressed interest to engage them through community sites, newsletters, social networking groups and other vehicles.

To quote from the article:

“To acquire the names of potential future customers, marketers pitching Huggies diapers used ads on an array of publishers to convince readers to download a pregnancy countdown program. For each person that provided a name and e-mail address in exchange for the program, Huggies paid the publisher who hosted the ad a fee.

Pontiflex’s report also noted that online technology retailer NewEgg successfully identified new customers by buying marketing leads, as did clothing catalog operator Coldwater Creek ( CWTR – news – people ). Other enterprises devoting marketing dollars to lead purchases included Gold’s Gym, Blockbuster ( BBI – news – people ) and Barack Obama’s presidential campaign.”

Entry filed under: Lead Generation, Online Advertising. Tags: .