Benchmarks for email marketing
July 9, 2009 at 5:51 pm Arun Krishnan Leave a comment
Have you invested or are you planning to invest a portion of your marketing budgets against building an email list?
If so, you should segment your database by lead source. This will help you compare the performance of different sources in terms of delivering quality email addresses. It will also help you determine the buckets of email addresses that are performing on par or above industry benchmarks.
Speaking of the benchmarks, just where are they?
Reputed analyst firm e-marketer released a research report today outlining email open and click rates by industry. Check out the report to see how your email marketing compares to the industry.
Religious and spiritual marketers are indeed among the most contended — their emails had the highest open and click-through rates.
Entry filed under: Email, Online Advertising. Tags: .
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