The Pontiflex Blog

Independence Day

July 2, 2009 at 1:35 pm Arun Krishnan Leave a comment

As we all head off from work to enjoy the long weekend, whether we’re escaping the city or sticking around, chances are, friends will be around. The 4th of July is one of the most social holidays of the year (all of the red, white and blue around must inspire just the right kind of beer drinking, hotdog eating, camaraderie).

And speaking of socializing.. Facebook recently announced new privacy features that will allow users to control what kind of information they share, and with whom. For example, instead of sharing the fact that you just ate an overpriced burger for lunch with every single person you’re Facebook friends with, you will soon have the option to just share that news with the few people who are truly invested in what you eat and how much you pay for it. (The NY Times has more details).

For anyone who supports user control (like those of us in CPL advertising), this is great news. Whether it’s choosing to opt in to receive marketing from brands or nonprofits you like, or choosing to share details of your weekend with a specific group of friends, the ability to decide how your information is shared is a very nice thing to have. It’s freeing, in a way – which, incidentally, is another reason why this post goes so well with the upcoming holiday.

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