The Pontiflex CPL Blog

As you might have read in AllThingsD this morning, Pontiflex has rolled out a new offering that allows marketers to capture Twitter usernames, along with other fields like name and email address, from within an ad banner. Pete Kafka, in one of the industry’s most insightful blogs All Things D, includes a clip of maybe the best Alec Baldwin performance to date (besides a few choice episodes of 30 Rock, a personal favorite). Luckily due to the Internet, closing on leads isn’t the sweaty, testosterone-laden, Glengarry Gary Ross, game anymore.

Sadly for the Hollywood screenwriter of sequels, the era of name, phone number, and FICO score, sold en masse to numerous mortgage companies is over. Instead marketers can now get marketing leads – leads that are unique to their brand and never resold. Marketing leads have basic contact information – First Name, last Name, Email address and Twitter username. Marketing leads aren’t for quick pinch cold calls; they’re for engagement.

As Pete points out, with the solution that Pontiflex announced today marketers can capture the Twitter username of a person and then get that person to follow them on Twitter. Re-marketing to leads is critical and can be done in a number of ways. Twitter is an important component of that puzzle.