CPM Ad Spending Declines
June 9, 2009
First the bad news: based on yesterday’s ClickZ article by Fred Aun, the overall numbers for online ad spending show a decline in Q1 (from the same time period in 2008).
Now the good news: when you look more closely, like Forrester Research VP and Principal Analyst Shar VanBoskirk did, it’s clear that while CPM-banner ad adoption has decreased, spend on direct response interactive tools is increasing. Marketers want to see results – and they only want to pay for the kind of adverting that drives them.
Transparent Cost per Lead advertising represents exactly the kind of accountable, results-driven model that brand advertisers are looking for. Because advertisers pay only for leads who are interested in their brands, and know exactly where those leads are coming from, there’s no need to sacrifice brand for performance.
Entry Filed under: Lead Generation. .
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