Kimberly-Clark uses CPL to build email database and reward program

May 7, 2009 at 11:27 am Leave a comment

As the great bard once sang, The times they are a changing.kclogo_black1

And marketers like Kimberly-Clark are innovating in these changing times to a) reach the right type of consumer b) engage consumers in relevant ways within crucial time windows and c) do all of this in a cost-effective way.

Brandweek has the story.

Entry filed under: Lead Generation, Nurturing, Online Advertising. Tags: .

Email marketing is important — even if you are not an email marketer Cost-per-Lead Advertising at DPAC

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