The Pontiflex Blog

Completing the Advertiser Loop in Online Advertising

April 29, 2009 at 11:43 am Arun Krishnan Leave a comment

One of the biggest challenges in online advertising is to prove how marketing moves the business needle.

Whether you run banner/search campaigns with landing pages or a Cost-per-Lead campaign, wouldn’t it be wonderful if you knew how the names you acquired  performed in terms of converting or buying products on your web site?  Wouldn’t it be nice to optimize your campaigns by individual publisher based on hard ROI metrics?

Today, Pontiflex announced the addition of a powerful new email solution to Pontiflex AdLeads that enables advertisers to do just that. Here are the salient points:

1.  Advertisers can buy leads from premium publishers through Pontiflex AdLeads. They can then follow-up on these leads in real-time with email auto-responders.

2. “Acquiring leads from qualified consumers is important, but it’s only half of the online advertising puzzle,” said Brian Sturgis, Manager, Affiliate and Search, at Coldwater Creek, America’s leading specialty retailer of women’s apparel, gifts, jewelry and accessories. “It’s especially important to Coldwater Creek that we are able to follow up with these consumers in a timely manner to create deeper and more meaningful relationships.”

3. Here’s a prior blog post on best practices for writing auto-responders.

Entry filed under: Advertiser Spotlight, Lead Generation, Online Advertising. Tags: .