Online advertising success story: How to be your start-up’s sales hero
March 5, 2009 at 6:35 pm Arun Krishnan Leave a comment
Why did the 2008 Barack Obama Presidential Campaign choose to work with Pontiflex, a start up company based in Brooklyn, New York?
Sure, the value proposition of Cost-per-Lead (CPL) advertising interested them. But the persistence and creativity of Jon Beardsley, our Chief Revenue Officer had a large part to play in securing the business.
After having worked with Jon for a year, I could say a lot about his innovative sales approach.
However, Nicholas Carlson at the Silicon Alley Insider said it a lot better.
Entry filed under: Best Practices, Lead Generation, nextNY, Online Advertising. Tags: .
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