Online advertising success story: How to be your start-up’s sales hero

March 5, 2009

superman1Why did the 2008 Barack Obama Presidential Campaign choose to work with Pontiflex, a start up company based in Brooklyn, New York?

Sure, the value proposition of Cost-per-Lead (CPL) advertising interested them. But the persistence and creativity of Jon Beardsley, our Chief Revenue Officer had a large part to play in securing the business.

After having worked with Jon for a year, I could say a lot about his innovative sales approach.

However, Nicholas Carlson at the Silicon Alley Insider said it a lot better.


Entry Filed under: Best Practices,Lead Generation,Online Advertising,nextNY. .

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