Pontiflex to host first summit devoted to online performance advertising
March 4, 2009 at 12:17 pm Arun Krishnan Leave a comment
The biggest story in online advertising in recent years has been the growth of performance advertising at the expense of CPM advertising.
Pontiflex is please to announce the first summit devoted to performance advertising, the Pontiflex CPL Summit at the historic Explorer’s Club in New York – the city’s oldest venue devoted to field research.
The speakers and agenda for the Pontiflex CPL Summit include:
- Imran Khan, Managing Director, J.P. Morgan – “State of the Online Advertising Market”
- Caroline Dangson, Research Analyst, IDC – “Consumer Attitudes About Internet Advertising and the Implications for Performance Marketing”
- Panel Discussion – “Successful Performance Advertising and Consumer Engagement Strategies”
- Kate Johnson, Personal Care Consumer Relationship Marketing Manager at Kimberly-Clark
- Ross Geisel, Interactive Marketing Director, UNICEF
- Brian Costello, General Manager & VP, The RedPlum Network
- Michael Wunsch, Director of Interactive Marketing, LeapFrog Interactive
To request an invite to the Pontiflex CPL Summit, please click here.
Entry filed under: Lead Generation, nextNY, Online Advertising. Tags: .
Arun Krishnan
Jason Penta
zlasker
Roshan Bangera
Jordan Cohen
eadlman
Geoff Grauer
Jerrie Gullick
Jon Beardsley
Nick Herman
Stacy Huggins
Tiffany Sumner
Avantika Banerjee
Daniel Egan
Lisa Khan
pontiflexrob
Trackback this post | Subscribe to the comments via RSS Feed