Barack Obama’s online advertising included lead generation

December 31, 2008

The Wall Street Journal has a story today about how Barack Obama’s cutting edge campaign leveraged advertising technologies to deliver proven results, especially in the crucial days leading up to the election. Online advertising vehicles deployed included text advertising and transparent CPL advertising.

You can read the story here.

You too can learn how easy it is to add transparent CPL advertising to your media plan. Sign up for a series of free short and easy webinars here.

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Entry Filed under: Lead Generation. .

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