The Pontiflex Online Advertising ROI Calculator
December 2, 2008
In a tough economy, there are two significant shifts taking place in the industry:
1) Marketers want higher ROI, as evidenced from the decreased adoption of CPM pricing models.
2) A shift from “announcement” oriented strategies to engagement driven ones – as explained at the Forrester Research Marketing Forum.
By using the Pontiflex ROI calculator, marketers can compare costs across different pricing models and calculate how much it would cost to build a responsive pipeline of consumers for their engagement vehicles – such as newsletters, community sites, reward programs, loyalty programs and other member acquisition programs.
So what are you waiting for?
Entry Filed under: Best Practices, Lead Generation. .
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