The Pontiflex CPL Blog

Well that’s settled. Technical definitions are good and all, but we are in a recession, or as my friend at JP Morgan Chase Manhattan likes to say RECESSION. With declining returns on CPM pricing models, advertisers are adopting transparent Cost-Per-Lead (CPL) advertising  in increasing numbers.

At Pontiflex, we have seen record growth by expanding the advertiser lead universe by 300% from 17 million leads across 12 industry categories to 51 million leads across 21 industry categories in five months.

New Pontiflex clients include Reynolds Handi-Vac, Designer Linen Outlet, Nevada Travel, New Egg, The Travel Ad Network, iGuard, as well as advertising agencies True North, Mullen and RUF.

Why this growth? Because:

1. CPL advertising is cost effective. Transparent CPL advertising allows for optimization by publisher and is doubly more so.

2.  Pontiflex AdLeads makes CPL advertising simple (watch the demo)

Here’s a case study of one of our clients on how they used Pontiflex AdLeads to grow their newsletter list.

About Tripmela.

Tripmela is India’s only online source for airfare specials, hotel deals, and travel packages. Tripmela brings together travel offers from a large number of partners and delivers them to consumers through the “10 Best Deals Weekly newsletter”. They have been frequently referred to as the Travelzoo.com of India.

Tripmela Marketing Objectives

Tripmela’s primary marketing objective is to increase the number of qualified subscribers to the newsletter. Qualified consumers are more likely to open the newsletter, click on links of interest, and sign up for offers, which in turn generates revenue for Tripmela.

Tripmela Marketing Tactics

Tripmela ran CPM and CPC campaigns to increase newsletter subscribers. These methods were more expensive than Cost-per-Lead (CPL) campaigns. However Tripmela stayed away from CPL advertising due to a lack of transparency in the online lead generation market. With CPL advertising campaigns, Tripmela could never be confident about lead quality as they didn’t know where they came from. Then they discovered Pontiflex.

The importance of transparency

Pontiflex AdLeads is transparent. Using the media planning wizard, Tripmela was able to select publishers based on their campaign goals. They were able to connect to all of their selected publishers through a single insertion order.

Tripmela was able to integrate Pontiflex AdLeads seamlessly with the API of their email services provider. This allowed them to follow up on leads immediately, and have a real-time snapshot of lead quality. In addition, Tripmela could optimize campaigns by mapping leads to their sources.

Tripmela succeeds

The publishers selected by Tripmela were contextually and demographically relevant for Tripmela’s campaigns. This enabled Tripmela to generate highly qualified leads.

Pontiflex leads delivered 20% higher open rates and 75% higher click rates compared to non-Pontiflex leads. Acquisition metrics for Pontiflex leads were 100% higher than those delivered by CPC campaigns.

Through Pontiflex AdLeads, Tripmela was able to enjoy the best of both worlds – the transparency of CPM/CPC campaigns and the cost effectiveness of CPL campaigns.