The Pontiflex Blog

Pontiflex AdLeads opens up lead generation to brand marketers and agencies

September 15, 2008 at 7:18 am Arun Krishnan Leave a comment

Pontiflex, the first open and transparent cost per lead (CPL) market, today launched Pontiflex AdLeads for all online marketers.  Through Pontiflex AdLeads, advertisers can buy display banner inventory and direct reponse ads on a CPL pricing model. They can pay only for qualified leads – and not for clicks and impressions that might never convert.

At a time when the returns on online banner advertising are at an all time low, Pontiflex AdLeads offers marketers an attractive option to marketers looking to increase returns on online marketing.

Like they would for a search engine marketing campaign, marketers and agencies can log on to the Pontiflex AdLeads web interface, and automate every step of online advertising. By using Pontiflex AdLeads, online marketers can :

• Find publishers based on campaign goals
• Set up transparent CPL campaigns in less than fifteen minutes
• Create display creative and run it on a CPL pricing model
• Traffic creative to publishers and approve tests
• Optimize campaigns in real-time
• Pay only for leads from interested consumers

You can:

• Visit the Pontiflex web site to find out more and sign up for Pontiflex AdLeads.
• Play the Flash demo for a detailed description on AdLeads
• Attend the webinar on “How to Incorporate Transparent CPL Advertising in Your Online Strategy“
• Download the white paper “The Biggest Missed Opportunity in Your Online Strategy” to find out more about how Fortune 500 marketers and SMBs are using transparent CPL advertising to build community sites, newsletters, reward programs and more to drive brand marketing success.
• Download the Pontiflex AdLeads one pager for agencies and advertisers

Entry filed under: Best Practices, Lead Generation, Online Advertising, White Papers. Tags: .