Presidential Candidates and Performance Advertising
June 12, 2008 at 3:34 pm Arun Krishnan Leave a comment
MediaPost has this interesting piece about how the candidates could use performance advertising to influence voters and drive them to polls.
The piece outlines the relevant questions that the candidates should ask, looking at issues like audience segmentation, conversion, opt-in offers etc. Perhaps the most interesting point is about efficiency – performance advertising would allow candidates to only pay for people who are open to being influenced and who want to hear about the political issues.
A typical CPM campaign, by contrast, would be like trying to push political propraganda on all voters, the majority of which are not interested in listening to the message. A strong CPL campaign would allow the candidates to pinpoint only those voters who are worth talking to.
Entry filed under: Best Practices, Lead Generation. Tags: .
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