The Pontiflex Blog

Marketers to increase online lead generation budgets

June 2, 2008 at 10:30 am Arun Krishnan Leave a comment

A new study states that b2b marketers plan to increase spending on lead generation in 2008. 49.9% of the marketing executives surveyed said that spending on online lead generation would be on the top of that good old priority list. This is not surprising – b2b marketers have long been using webinars, white papers and custom sponsorships to drive and pay for qualified leads.

But a new report from IDC states that an increasing number of b2c marketers are getting increasingly hip to the capabilities of online lead generation in producing qualified results.The latest IDC report titled U.S. Internet Advertising 2008-2012 Forecast and Analysis: Defining Economic Crisis, predicts that Internet advertising will grow at an astounding CAGR of14.9% till 2012, with ROI intensive media like search and online lead generation spurring this growth.

Karsten Weide, IDC Program Director, Digital Media and Entertainment said that “When there’s an economic crisis, the first place companies look to save money is marketing. The marketing people are now under a lot of pressure to deliver the same amount of exposure for less money.”

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