Increasing Mobile Marketing ROI
May 30, 2008
As mentioned in prior posts the world of online lead generation and mobile marketing will soon collide (I sure hope that my soon to be purchased iPhone doesn’t suffer any damage in this collision).
Here’s an excellent article on 5 ways to improve mobile marketing ROI. The article includes excellent tips such as focusing on the quantity of offers (such as many free ringtones) as opposed to a few premium offers.
I would also like to add “Grow your mobile marketing database efficiently” as an additional point to the tips included in the article. Mobile marketing ROI success is contingent upon getting phone numbers of people that are interested in the advertiser’s product/service in a cost-efficient manner. Online lead generation campaigns are an efficient way of getting phone numbers of engaged consumers to mobile marketers – who would only have to pay for leads that are validated. How’s that for ROI?
Perhaps its time for mobile marketers to dial C for CPL marketing.
Entry Filed under: Best Practices, Lead Generation. .
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