The Pontiflex Blog

Local advertising gives brands the chance to connect with and be part of a local community.It’s no wonder that online local advertising surpassed its $2.9 billion projection last year. Here’s a great article in iMedia Connection on the benefits of local online advertising.

If your advertising does not have a local component, it might be worth taking a few moments to rationalize or change this state of “non-local” affairs.

Even politicians have hopped on to the local advertising bandwagon, primarily for building responsive contact databases.

What kind of online advertising should politicians use? While banner advertising does have a part to play in helping explain complex messages (Prop 205 explained), online lead generation co-registration ads are an excellent and cost-efficient way to build a supporter list quickly (Check this box to join the Barack Obama Texas Get out the Vote effort).

Politicians are like brands (hopefully the reverse is not true). Both should harness the power of the Internet to tap into local communities and engage audiences even more effectively.