How to improve landing pages
May 22, 2008
With falling conversion rates, it’s never a good idea to bank on landing pages for all of your leads (you have to test ROI intensive pricing models such Cost-per-Lead advertising). But if you do have landing pages, then its a good idea to optimize them to the best degree possible. These simple tips from Omniture will help improve conversion rates.
Entry Filed under: Best Practices, Lead Generation. .
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John Broady | May 30, 2008 at 7:49 pm
Thanks for the link to my blog post. I hope that your readers find the tips helpful. Landing pages are one of the most fertile grounds for optimization – they are a great place to get started with testing.
John