Starcom Media centralizes performance marketing

May 9, 2008 at 12:17 pm Leave a comment

Starcom MediaVest Group (SMG) has centralized all of its its various performance-based media units into a new group called Starcom Performance Marketing.

Nancy Mullahy heads the new unit said of the development “Performance-based media planning, with its focus on lead generation and sales, demands an integrated look across all forms of media in all different channels.”

True.

Entry filed under: Lead Generation, News. Tags: .

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