Trying to measure ROI
April 24, 2008
In yet another indication of how much pressure online advertising (particularly online advertising towards the higher end of the ROI spectrum such as CPL advertising) is placing on TV advertisers, MediaVest is partnering with a TV research company to answer the question: do people watch TV and go out and buy products?
While this measure undoubtedly gives a lot of ammunition to TV marketers in our tough economic times, it is difficult to see TV even coming close to matching online lead generation advertising – both in terms of cost effectiveness and in terms of speed of optimization, i.e. being able to change campaigns on the fly.
TV is good for reach and for branding. As far as ROI goes, online advertising packs a pretty good punch.
Entry Filed under: Lead Generation, News. .
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