Online classified and vertical ad spending to grow
April 24, 2008 at 10:02 am Arun Krishnan Leave a comment
The Kelsey Group predicts that there will be a sharp increase in online classified and vertical ad spending, which will make up nearly a quarter of all Internet spending by 2012.
Both forms of advertising (especially online classified advertising) are tailor-made for online lead generation. At 71% YTY online lead generation is already the fastest growing segment in online advertising. Given these latest findings, we can expect this trend to accelerate even further.
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