Searching for a new customer acquisition strategy
April 9, 2008
The returns on search are declining. With the clicks on Google becoming increasingly more competitive and click fraud at an all time high, marketers are struggling to achieve a high ROI through search.
This article in today’s Marketing News Daily explains how online marketers can achieve a strong ROI metric by leveraging the transparency of CPM/CPC campaigns and the cost effectiveness of CPL (Cost-per-Lead) campaigns.
Entry Filed under: Best Practices,Lead Generation,News. .
Arun Krishnan
Jessica Ling
Jason Penta
zlasker
Roshan Bangera
Jordan Cohen
eadlman
Geoff Grauer
Jerrie Gullick
Jon Beardsley
Nick Herman
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