Searching for a new customer acquisition strategy

April 9, 2008 at 10:21 am Arun Krishnan Leave a comment

The returns on search are declining. With the clicks on Google becoming increasingly more competitive and click fraud at an all time high, marketers are struggling to achieve a high ROI through search.

This article in today’s Marketing News Daily explains how online marketers can achieve a strong ROI metric by leveraging the transparency of CPM/CPC campaigns and the cost effectiveness of CPL (Cost-per-Lead) campaigns.

Entry filed under: Best Practices, Lead Generation, News. Tags: .

LeadsCon How To:Deploying and Managing Effective Online Lead-Gen Campaigns

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