Upbeat report for web advertising
April 4, 2008
A report released by Zenith Opt Media says that the money spent on global Internet advertising will continue to grow rapidly and will reach $67 billion by 2010.
The report predicts that even in the face of an economic slow down, web ad revenue for US will grow by 23.4% in 2008.
To quote: “With the economy limping along, more marketers will be encouraged to rely more on digital media the detriment of traditional media. Internet advertising is a low price buy, with large amounts of inventory, targeting capabilities and ads that can be quickly changed. “
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