Online advertising has value
April 4, 2008
As this blog has mentioned in this past, in these tough economic times, media departments and marketers have to remain focused on metrics beyond impressions and click-throughs towards those that demonstrate a higher ROI. For branding campaigns, this could mean engagement. For click campaigns, this would mean Cost/click and through conversion mechanisms Cost/Lead.
And for lead generation campaigns, the metric would be cost/lead. As this article explains, CPL campaigns can easily help demonstrate that online advertising has value. To this I say ditto.
Entry Filed under: Lead Generation. .
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