The Pontiflex Blog

What’s off and on in the world of politics

April 3, 2008 at 11:12 am Arun Krishnan Leave a comment

With the stupendous success of the Obama and Clinton campaigns in raising money on the Internet, there has been talk of offline channels giving way to online campaigns.

This article in DM News has excellent examples of how political campaigns are utiliizng interactive media to raise awareness, engage supporters and build revenue. While interactivity will play an increasing role in political campaigns, offlinemedia will also continue to play an important role

In the near future, there will be two clear trends regards media usage in the political arena:

1. What will change: Using online lead generation for fundraising/volunteer campaigns. This will increase the ROI of campaigns as candidates will have better money raised/money spent metrics.

2. What will stay the same: Use of spot TV and direct mail for highly localized efforts – a council woman/man standing for elections, or even a Presidential campaign wanting to generate quick awareness within a community/state in the time frame leading up to an election.

In the 2016 elections, candidates will pop out of holograms embedded in cereal boxes and give you a speech first thing in the morning, but the matter of breakfasts, healthy or otherwise, are beyond the scope of this blog.

Entry filed under: Best Practices, Lead Generation. Tags: .