The negative impact of walled gardens

April 2, 2008 at 1:49 pm Leave a comment

Here’s an interesting article about the world of mobile technology. The author argues how the proliferation of walled gardens created by mobile carriers (separate networks for each carrier) has not only stifled innovation (developers must develop separate applications for each carrier), but also the growth of the industry at large- by limiting what users can do with their handsets.

mobile.jpg

The analogies with the world of online lead generation are obvious.  There are too many walled gardens and few single points of connection to the market. A lot of advertisers get turned away from online lead generation because managing multiple campaigns can be a cumbersome process.

Before running a lead generation campaign, be sure to ask your provider if her/his network is open, i.e. will the vendor allow to connect transparently with other lead generation venues. If the answer is a No, move on.

Even in the control dominated world of mobile phones, AT&T users are able to text Verizon users.  Making demands of your providers does enable change. And that’s yet another analogy that is true.

Entry filed under: Best Practices, Lead Generation. Tags: .

Azoogle changes name to Epic What’s off and on in the world of politics

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


Reach out to Pontiflex

Feel free to contact us with any comments or questions: info (at) pontiflex (dot) com.

Share The Pontiflex CPL Blog!

Bookmark and Share

Sign up for our newsletter

Recent Posts

Follow Pontiflex on Twitter

Categories


Follow

Get every new post delivered to your Inbox.