Reed Business expands co-reg offerings
March 26, 2008 at 9:49 am Arun Krishnan Leave a comment
Reed Business Information has joined e-Post Direct’s online co-registration network, offering business-to-business leads generated in tandem with subscriptions to 30 trade publications.
Online lead generation is very evolved in the b2b space with marketers availing of marketing mechanisms such as webinars, white paper syndication and editorial sponsorships to generate quality leads. Co-registration banners will also play an important role as b2b marketers look for alternatives to the inefficient banner-microsite combinations resorted to for lead generation.
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