Not that alternative
March 26, 2008 at 10:48 am Arun Krishnan Leave a comment
A report by PQ media states that spending on alternative media rose rose 22% to $73.4 billion in 2007 and is forecast to grow another 20% to $88.2 billion in 2008.
Search and online lead generation were major growth drivers, each representing different levels in the ROI hierarchy. As our economy heads (or heads even more) into a recession, we may or may not see a slow-down in overall advertising. What we will surely see is an increase in these so called alternative media and watch them go mainstream.
Entry filed under: Lead Generation, News. Tags: .
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