Doing co-registration right
March 26, 2008 at 10:38 am Arun Krishnan Leave a comment
In an excellent article in DM News, Elie Ashery, CEO and President of Gold Lasso points out the benefits of co-registration in growing email lists. He also lists important factors to bear in mind while deploying co-registration campaigns – accuracy, transparency and timeliness.
Many a columnist views the issue of transparency solely through the lens of virtue. However, this article (and our blog) points out that transparency is a necessity for advertisers who want to know where their leads are coming from. Mapping leads to sources helps advertisers make superior optimization decisions. It also enables the advertisers to engage with customers better, and move them faster along the sales cycle. At the end of the day, transparency is about doing better business.
What some people say is true. They say that what’s good for the consumer is always good for the advertiser.
Entry filed under: Best Practices, Lead Generation. Tags: .
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