Top 50 Advertisers
March 25, 2008 at 12:39 pm Arun Krishnan Leave a comment
Here are the top 50 advertisers by media value in January 2008. The University of Phoenix tops the list – another proof point that bears testimony to just how fast the online lead generation market is growing. Go down the list of the top 50 advertisers – you will see a large number of companies that deploy online banners for the express purpose of lead generation.
The biggest problem of course is that average online click-throughs are 0.10% and even the better performing offers convert at 10%. With these huge kind of drop-offs the banner-landing page method for lead generation is highly cost inefficient. And when I say “highly”, I mean HIGHLY.
Something has got to give.
Entry filed under: Lead Generation, News. Tags: .
Arun Krishnan
Jason Penta
zlasker
Roshan Bangera
Jordan Cohen
eadlman
Geoff Grauer
Jerrie Gullick
Jon Beardsley
Nick Herman
Stacy Huggins
Tiffany Sumner
Avantika Banerjee
Daniel Egan
Lisa Khan
pontiflexrob
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