ValueClick to pay $2.9MM
March 17, 2008 at 12:56 pm Arun Krishnan Leave a comment
So its official. The government confirmed today that ValueClick will pay $2.9MM for failing to protect consumer privacy.
While government agencies like the FTC have a stellar role in ensuring government compliance, advertisers will play a more important role in demanding innovation that provides consumers with a more relevant online experience, and consequently produces better leads.
Watch this pace for the innovations that are undoubtedly going to follow.
Entry filed under: Lead Generation, News. Tags: .
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